• Objective This paper proposes an innovative inverted cross car beam design optimized for packaging advanced driver assistance system (ADAS) technologies, including Augmented Reality Head-Up Display (AR-HUD) systems, within premium vehicle instrument panels. The study emphasizes the use of lightweight steel structures bracketry's and advanced joinery techniques to address challenges such as NVH (Noise, Vibration, and Harshness), durability, and BSR (Buzz, Squeak, and Rattle) while maintaining structural integrity and luxury aesthetics. By focusing on alignment precision, vibration damping, and efficient space utilization, the design supports the seamless integration of ADAS components, enabling the development of future-ready global EV vehicles with high-performance premium interiors. • Novelty This paper introduces a groundbreaking U-shaped steel tube cross car beam design that addresses the growing demands of ADAS integration, such as AR-HUD, steering column, HVAC systems, and ECUs