The integration of lithium-ion batteries into electric vehicles represents a significant advancement in the automotive industry. These batteries are widely utilized in energy storage systems. The extended life cycle, low self-discharge rates, high energy density, and eco-friendliness of lithium-ion batteries are well-known. However, Lithium-ion batteries are highly sensitive to temperature, adversely affecting their performance, lifespan, and safety. Therefore, effective thermal management is critical to ensuring optimal operating conditions and mitigating the risk of thermal runaway. To address this, experimental study was conducted on various battery thermal management techniques, including active, passive, and hybrid approaches. These techniques were investigated for their cooling efficiencies under different operating conditions. The study utilized MATLAB Simulink, Simscape, and Stateflow to simulate the electro-thermal behavior of cylindrical lithium-ion battery cells, battery