Transition to a Services Centric Business

International Truck has launched a solution using telematics technology to deliver advanced applications and services to the commercial trucking industry. As the company moved from strategy to execution we discovered a number of “transformations” that needed to occur in order for all parties (International, our customers, dealers, and partners) to maximize potential benefits. This paper describes this journey and the impact technology can have on a traditional manufacturing company's ability to differentiate its products.