Transformational Challenges in the Automotive Infotainment Industry. Are We Up to IT?

Some of the key drivers within our automotive infotainment industry are open systems, modular hardware concepts, software configuration, unified HMI concepts and Telematics online services. Leading edge infotainment systems take care about consumer oriented applications as well as vehicle and OEM related services. This leads us to work on concepts to integrate consumer driven mobile devices within the special automotive environment and increase the value for the end-user by offering seamless end-to-end solutions. A lot of different market trends will support such distributed infotainment solutions. We will show you some interesting concept studies to bridge the gap between consumer and automotive life cycle challenge and comprehensive solution offerings.