Technical Assessment of an Automotive System through the Methodology of Engineering Value / Analysis Value

In the current automotive industry, in an increasingly challenging environment due to strong competition, to develop a product that performs its functions objectively, with quality and mainly with the lowest possible cost, these are the keys to conquer competitive advantage. This paper is intended to explore cost reduction of an automotive system by using the techniques of the methodology EV / AV (Engineering Value / Analysis Value). The analysis are framed as exploratory, in the form of study, with ratings of the components and their functions, followed by the generation of ideas with the completion of an indication of a great potential for a product development with optimized cost. This "paper" intends to provide useful information that may assist automakers in improving their product costs without any loss of performance and / or quality in its internal processes of product development, disseminating the techniques of the EV methodology / AV, and encouraging its application in the development of automotive systems. Finally, the efficiency, ease of application of the methodology and its gains are demonstrated in an automotive system as an example.