Solving the Technology Strategy Riddle - Using TRIZ to Guide the Evolution of Automotive Software and Electronics

Significant resources are spent by the OEMs and suppliers to determine the most promising directions for the development of next-generation vehicle electronics and software. Existing technology planning methods, while useful, still leave a large margin of error.

The authors describe a new structured approach to technology and product planning based on TRIZ methodology. This approach largely removes guesswork from pinning down the next most likely evolutions of automotive software and electronics and provides objective justification for investment decisions.