Reducing Development Cycle Time by using QFD (Quality Function Deployment)

When analyzing the reasons for delays in product development programs, we typically discover the underlying reasons are linked directly to requirements. Additionally, not being aware of the value to the customer, misunderstanding customer needs and priorities, waiting for requirements, looking for information and so on, also contribute to delays, (Figure 1). This causes many redesign cycles that create delays in the product development process. This paper will illustrate how implementing QFD practices during the development process, leads to a reduction in development cycle time.