Does Public Transportation Offer Product Augmentation to an Automotive Company?

The paper deals with the liberations and actions taken by an automotive company in order to augment it's product program by equipment for the Public Transportation Sector. Philosophizing over the inherent conservatism in a company organized for volume production, the author concludes that there is a lot of potential for product augmentation from the Public Transportation field, but after closer scrutinization the number of possibilities has shrunked considerably.