Automakers today are seeking new ways to add value to the
driving experience while differentiating themselves from their
competitors. By integrating advanced electronic systems into
automobiles, manufacturers can accomplish both of those goals.
These advanced systems can ultimately provide drivers with
important information and valuable communication, as well as
entertainment. Plus, the electronic systems can be integrated in a
way that "personalizes" each vehicle to meet the specific
needs and/or desires of the consumer while providing a profitable
differentiation for the automaker.
For advanced electronic systems in the vehicle to reach a
critical market acceptance and adoption, the cost/performance ratio
must be re-evaluated and the system's ease of use must be
dramatically improved.
The good news is that such cost performance and ease-of-use can
be achieved with existing technology through innovative systems
integration. Unlike the traditional automotive systems that have
predominantly mechanical components, "driver information
systems" involve the integration of consumer electronic
technologies and multi-use software applications. System costs are
reduced due to advances in semiconductor technology, both in terms
of manufacturing improvements and higher levels of system
integration. Consequently, the automotive industry has the
potential to leverage the benefits of an open, mobile computing
platform for the vehicle with economies of scale that make the
electronic systems attractively cost-effective