PASSENGER CAR PACKAGE DEVELOPMENT IS A SCIENCE

This paper defines passenger car package development as pertaining to:

• Wheelbase
• Width, overall
• Interior and seating dimensions
• Mechanical means for propulsion
• Height, overall
• Legal restrictions
• Length overall

Science is defined and package development is related to characteristics of passengers such as economic status, family size, use of vehicles etc. Twelve charts and illustrations present these factors and the development of a hypothetical passenger car based upon statistical averages. The difference between such a package and the popular cars of today are pointed out.

The conclusion is drawn that passenger car package development is a science, involving many complex variables including:

• Consumer analysis
• Engineering
• Styling
• Manufacturing
• Pricing
• Merchandising and timing