Overseas Marketing Problems

740447

02/01/1974

Event
25th Annual Earthmoving Industry Conference
Authors Abstract
Content
Trade deficits in recent years led the U.S. government to take a hard look at its international trade policy. The result was a dollar devaluation and other government incentives to industry to increase exports. These increased exports mean more problems to corporations already selling overseas and new problems to corporations who have not previously marketed overseas. This paper will examine some of the problems involved in overseas marketing as opposed to domestic marketing.
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DOI
https://doi.org/10.4271/740447
Pages
8
Citation
Tucker, J., "Overseas Marketing Problems," SAE Technical Paper 740447, 1974, https://doi.org/10.4271/740447.
Additional Details
Publisher
Published
Feb 1, 1974
Product Code
740447
Content Type
Technical Paper
Language
English