Optimization of Trim Clip Design for Performance Improvement

As customers are inching towards adoption of electric vehicles as an alternative to internal combustion engines, automotive OEM’s will have to embrace this change and equip with new product development process. When it comes to Electric Vehicle (EV) in comparison with Internal Combustion Engine (ICE), NVH plays a major differentiator for vehicle refinement. Squeak and rattles will account for 20-25% of overall in-cabin noise source in an electric vehicle, most of which is observed from interior trims. Trims are mounted using small plastic clips which function as attachments and play a significant role in part retention and part integrity during normal operation and in case of any transient events. The engineering specifications for selecting a clip is force in newtons and it is mostly driven by ease of assembly, serviceability, and durability. A single DOF system with a specimen mass is developed and stiffness and damping are calculated based on transmissibility. In this work, an attempt is made to evaluate different designs and material combinations of clips to optimize for best performance. An attempt is made utilize stiffness methodology [1] and optimize existing design to improve refinement with respect to squeak and rattle. Durability also plays a key role in design optimization.