Need for Personalization and Opportunities in Autonomous & Shared Mobility

In the current scenario, vehicles are majorly owned by individuals where they have their own personal settings or accessories as per their individual preferences. In Shared mobility all features/controls are not personalized to everyone who shares the vehicle, which hinders the usage of shared vehicle. For shared mobility/Autonomous vehicle to be successful, it must play a significant role in customer engagement. To enhance the customer engagement, we need to satisfy individual customer by customizing the vehicle for their needs. This will give a cognitive feel of personal vehicle in a shared environment. We need technologies and design in improving vehicle interior and exterior systems to address personalization. We will involve Design Thinking approach by customer interactions in each zone of vehicle both interior and exterior to identify personalization needs. The zones of study include Frunk & Trunk compartment zone, Interaction zones, interior & exterior zone. We will rank the interaction based on its usage in vehicle and customer satisfaction factors such as privacy, comfort, usage, entertainment, hygiene & ergonomics. The summary will have design concept that will have tailored solutions satisfying each critical customer interactions for all identified zones of vehicle exterior and interior. This approach of Design Thinking will help to improve customer satisfaction and engagement in Autonomous/Shared Mobility. The study is limited to concept design, methods/process. Shared mobility vehicles referred in this paper can be either a space sharing or vehicle shared between different users. This paper gives a thought process of identifying unmet personalization needs in Mobility 4.0.