Methods for Analyzing the Value of Automobiles

970762

02/24/1997

Event
SAE International Congress and Exposition
Authors Abstract
Content
Engineers, marketing specialists, and planners responsible for making the numerous cost/benefit trade-offs that arise in the development of a new product need to understand how the attributes of the product generate value to the customer. A recently proposed methodology for benchmarking product value is tested here using five family automobiles competing in the middle product segment. Reasonable agreement is found between value differences estimated from an analysis of demands and prices and those estimated from attribute differences. This finding supports the use of the methodology in forecasting the demands and profits of future products based upon the improvements expected in their attributes.
Meta TagsDetails
DOI
https://doi.org/10.4271/970762
Pages
21
Citation
Donndelinger, J., and Cook, H., "Methods for Analyzing the Value of Automobiles," SAE Technical Paper 970762, 1997, https://doi.org/10.4271/970762.
Additional Details
Publisher
Published
Feb 24, 1997
Product Code
970762
Content Type
Technical Paper
Language
English