Matt finish Vehicles– Emerging trend in automotive sector for visual attraction:

Exterior paint look is one the important tie braker on vehicle aesthetic appeal when compared with equal contenders. Time to time, globally new trend emerges to make the vehicle look attractive, one of the technologies is matt finish. To adapt with changing trends, current Indian market trend is moving from glossy finish paint to Matte finish paint by low gloss and attractive texture characteristics, which can provide soft light and pleasant feel. Matt finish helps to enhance the shape and features of the painted surface, feature lines clarity and enhanced visual appeal with absorption of light rather than reflection by glossy finish. Any new technology comes with challenges and limitations compared to traditional approach of vehicle painting and handling in field. In this paper, we have discussed on development of matt finish paint for automotive sector as per OEM manufacturing setup, definition of gloss for matt finish, quantification method, classification of gloss, mechanism, method, as well as the factors that affect the gloss of films. Finally, acceptance criteria for all the tests are defined as per Automotive standards. Also, explicitly defines the technical requirements and Robust technical evaluation methodologies of various automotive short- and long-term tests. All the performance results were compared for screening of product and to meet the first-time right implementation target.