Technical Paper

MARKETING HELICOPTER SERVICES

VFS-F46-2027

5/21/1990

Event
Authors
Barbara S. Bilmes Aero Marketing Consultants
Abstract
Content

Marketing of helicopter services begins with the process of market analysis, and then calls for a thorough review of costs. This paper covers those preliminary steps, and then addresses marketing: Networking, public relations, and advertising.

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Details
DOI
https://doi.org/10.4050/VFS-F46-2027
Citation
Bilmes, B., "MARKETING HELICOPTER SERVICES," Forum 46 - Washington, DC 1990, Washington, DC, May 21, 1990, https://doi.org/10.4050/VFS-F46-2027.
Additional Details
Publisher
Published
5/21/1990
Product Code
VFS-F46-2027
Content Type
Technical Paper
Language
English