Investigating the Impact of Social Media on Driving Safety: A Case Study in Hong Kong

2025-99-0254

12/23/2025

Authors
Abstract
Content
Focusing on drivers in Hong Kong, this paper analyzes how social media usage contributes to inattentive driving and the associated safety consequences. Data were collected using a questionnaire-based survey and analyzed through chi-square tests, Fisher’s exact tests, and Cramér’s V effect size calculations to examine the relationships between demographic and driving-related factors—including gender, age group, education level, driving experience, and self-rated driving skills—and the level of high-risk perception. The findings reveal that gender, age, experience, and Self-assessed driving ability significantly influence drivers’ perception of high-risk situations. Furthermore, significant interaction effects were observed among these variables, indicating that they do not operate in isolation but rather interact to shape risk perception. For example, middle-aged and older female drivers with higher education levels and extensive driving experience demonstrated a heightened perception of high-risk scenarios, while increased driving experience was associated with improved high-risk perception among younger drivers. This study provides a systematic statistical analysis of how social media usage habits influence risk perception across different demographic groups, offering a theoretical foundation for the development of targeted safety interventions for high-risk populations. The results underscore the significance of accounting for the interaction between demographic and driving-related factors in designing effective strategies to mitigate distracted driving and enhance road safety.
Meta TagsDetails
Citation
Dong, Jinhai, Haocheng Ye, Ziheng Cui, and Yang Chen, "Investigating the Impact of Social Media on Driving Safety: A Case Study in Hong Kong," SAE Technical Paper 2025-99-0254, 2025-, https://doi.org/10.4271/2025-99-0254.
Additional Details
Publisher
Published
12/23/2025
Product Code
2025-99-0254
Content Type
Technical Paper
Language
English