It is proposed to replace or amend the new vehicles approval process with a new, market-based alternative to conventional regulation that introduces market factors as cost differentials based on actual accident losses experienced by cars introduced by a specific company. With this methodology, there will be an additional differentiation of the vehicles that compete in a certain market niche, increasing the company benefits from the best performing cars, in terms of road safety, and imposing a charge for the worst performing cars, that will result in an additional market incentive to build less accident-prone cars.
However, the full benefits of this methodology are not related to a static, one-year picture of the situation, his implementation will add an additional market incentive to increase the safety features on cars in the following years, that will result in a increase of the company income (or decrease in expenditures). The aim is to recognize that vehicle design decisions are a component of accident costs; in this sense, these decisions generate an external costs or benefits to the community.
The final objective of this methodology is to enlist market forces to speed-up the introduction of new safety features in vehicles.