• Objective This paper proposes an innovative inverted cross car beam design optimized for packaging advanced driver assistance system (ADAS) technologies, including Augmented Reality Head-Up Display (AR-HUD) systems, within premium vehicle instrument panels. The study emphasizes the use of lightweight steel structures bracketry's and advanced joinery techniques to address challenges such as NVH (Noise, Vibration, and Harshness), durability, and BSR (Buzz, Squeak, and Rattle) while maintaining structural integrity and luxury aesthetics. By focusing on alignment precision, vibration damping, and efficient space utilization, the design supports the seamless integration of ADAS components, enabling the development of future-ready global EV vehicles with high-performance premium interiors. • Novelty This paper introduces a groundbreaking U-shaped steel tube cross car beam design that addresses the growing demands of ADAS integration, such as AR-HUD, steering column, HVAC systems, and ECUs, within premium vehicle interiors. Unlike traditional straight beams, the U-shaped geometry optimizes crunch packaging, offering enhanced structural stiffness and torsional rigidity while saving space and weight. The design incorporates advanced joinery techniques for robustness and cost-efficiency and prioritizes ergonomic and safety compliance. By tackling challenges like tight packaging, wiring harness routing, and manufacturing complexity, this work provides a practical, scalable solution that sets a new standard for ADAS component integration. • Conclusion • Introduces an innovative U-shaped steel tube cross car beam design for efficient ADAS - AR HUD & conventional consignee integration inside instrument panel. • Successfully packages AR-HUD, steering column, HVAC systems, and ECUs within premium instrument panels. • Achieves crunch packaging, enhanced structural stiffness, and weight and cost savings. • Maintains high standards for safety, durability, NVH performance, and structural integrity within optimized cost. • Addresses challenges such as complex wiring harness routing and advanced manufacturing requirements. • Demonstrates scalability and practicality for future global EV vehicle platforms. • Establishes a strong foundation for further innovations in ADAS-AR HUD packaging and vehicle interior - Instrument panel design.