Information Technology as Feasibility of Cost Reduction and Time in the Product Development in the Automotive Industry: A Case Study

This paper seeks to analyze the importance of the Information Technology (IT) in the products development process in an automobile industry, glimpsing the quality improvement, the cost reduction and the optimization of time in the development. This paper is begun with a theoretical description of models that analyzing the IT paper, a evaluation process report and their benefits, also describes as the IT influences the company strategy, as well as points how the information provides advantage competitive meantime to the current market. This paper is complemented with a brief description of the New Product Development (NPD) process, having the responsibility to develop products with the market expectations and economically viable. Finally, it is intended in this present paper, in form of case study, the application of the theory approached on IT in the vehicles development process, in order to verify IT efficiency and effectiveness.