Ford Product Creation Process
2002-01-3515
11/19/2002
- Content
- This paper discusses a new approach to product creation based on the integration of PD (Product Development) and Manufacturing activities applied to the design and development of a new vehicle for South America.It depicts the approach to making customer satisfaction the ultimate goal by interpreting “Voice of the Customer” and translating it into product attributes.
- Citation
- Machado Filho, A., Scholtes, J., Alfonso, M., and Jambulingam, N., "Ford Product Creation Process," SAE Brasil 2002 Congress and Exhibit, Sao Paulo, Brazil, November 19, 2002, https://doi.org/10.4271/2002-01-3515.