To facilitate the development and application of bulb-flat titanium alloys in aerospace and automotive industries, this study selects TC4 as the research material and employs finite element simulation software to simulate the hot rolling process of TC4 bulb flat titanium. The temperature field, strain field, and metal flow velocity in each rolling pass are analyzed, and rolling experiments are conducted after optimizing the roll pass system. The results indicate that during the rolling process of TC4 bulb flat titanium, the head undergoes relatively smaller deformation, resulting in a slower temperature decrease, whereas the waist experiences greater deformation and a faster temperature drop. A significant temperature difference exists between the core and surface, which can be mitigated by appropriately increasing the roll temperature to reduce heat transfer. Prior to the K4 pass, the billet temperature drops to a level that may affect rolling performance, necessitating furnace reheating. Strain increases progressively with each rolling pass, with higher values observed at the waist compared to the head. A gradual strain transition occurs at the interface between the head and waist. Furthermore, the irregular design of the roll pass leads to a considerable difference in metal flow velocity between the upper and lower surfaces. During the K1 pass rolling, this imbalance can cause the guide guard to be displaced upward and result in roll wrapping. Without altering the roll diameter, shifting the entire roll pass system toward the side with higher metal flow velocity effectively reduces the linear velocity and prevents these issues, ensuring stable billet rolling. Rolling experiments successfully produced the final TC4 bulb flat titanium, thereby validating the feasibility of the optimized roll pass system and the rationality of the selected rolling parameters. It provides the possibility for its development and application in fields such as aircraft and automobiles.