The integration of sensory stimuli in Virtual Reality remains a challenge in the automotive industry, especially regarding consumer perception and immersive experience. This study aims to examine the applications of virtual reality in the automotive industry, analyzing how the integration of sensory stimuli can impact consumer perception, the technological challenges involved, and the opportunities for innovation in the sector, contributing to the advancement of immersive automotive experiences. We adopted a literature-based analytical approach, involving the review of VR technologies applied to product design, consumer interaction, and sensory integration, with a focus on tactile, visual, and olfactory stimuli. The analysis considered technological, cultural, and market factors, ensuring a comprehensive understanding of the current state and challenges of VR adoption in the automotive context. As a result, we identified key benefits of VR in improving design, testing, training, and marketing processes, as well as challenges related to stimulus synchronization, sensory latency, device precision, and cultural sensory preferences. These findings demonstrate the significant potential of multisensory VR to enhance user experience and strengthen consumer-brand relationships in the automotive industry. The study provides a critical reflection on the technological and cultural barriers to Virtual Reality sensory integration, with potential implications for product development and customer engagement in automotive and immersive experience fields. Future work will focus on empirical validation and technological advancements to overcome existing limitations and further consolidate the use of multisensory solutions.