The Engineer as a Partner in Marketing
781886
2/1/1978
- Content
- Customer satisfaction is the tie which binds engineering and marketing together in any business. It is the driving force of the whole economic system. And the second common bond - the relentless pursuit of facts.
- Citation
- McDaniel, T., "The Engineer as a Partner in Marketing," 1978 Automotive Engineering Congress and Exposition, Detroit, Michigan, United States, February 27, 1978, https://doi.org/10.4271/781886.