Durability of Customer Perceived Quality of Molded-in-Color Car Bumper

Customer perceived quality (CPQ) of the car is the impression of excellence that a customer experiences the brand through sight, sound, touch, and scent. Molded-in-color (MIC) bumper’s aesthetic appeal contributes significantly to the CPQ of the car. Typical parameters used to define CPQ are color, gloss, grain definition, grain depth, geometry and draft. In this work the durability of the color and gloss post ageing is understood by using analytical and characterization tools. Using the results of ageing characterization, an attempt has been made to understand the retained newness of MIC bumper.