Driver Understanding and Recognition of Automotive ISO Symbols

This study assesses the understanding and recognition, by U.S. drivers, of the 25 automotive ISO symbols specified in SAE Standard J1048. A two-part survey was administered to 505 volunteers at a Secretary of State's office located in a Detroit suburb. Percentage results for symbol understanding indicated low levels of understanding for many symbols; percentage results for symbol recognition were generally much higher for all symbols. The effects of gender, age, and education level on the percentage results are summarized.