Demand Recognition and Specification: First Step Towards Strategic Enterprise Management

Enterprises thrive to the extend they can meet the demands of their stakeholders. The authors proposed the Comprehensive Quality Function as a measure for the degree of satisfaction of demands. However demands on enterprises are rarely clearly stated. Therefore the first step towards quantitative strategic management is assembling create a catalogue of stakeholder demands. In a case study on an car manufacturing enterprise we demonstrate the feasibility of that undertaking and that even a partial list of demands can immediately be applied to improving enterprise quality, environmental and safety auditing procedure.