Corvette-The Buyer and the Car
770432
02/01/1977
- Event
- Content
- The Corvette has just finished its most successful year. This has been a continuing trend over several years uninterrupted by oil embargo or recession and limited only by the number of Corvettes that Chevrolet could build.What has made the Corvette such a phenomenal success in the marketplace? This paper gives insight into this question by exploring important factors in the car-buyer relationship. It is expected that this insight can be used as a guide to future product decision making.
- Pages
- 8
- Citation
- McLellan, D., "Corvette-The Buyer and the Car," SAE Technical Paper 770432, 1977, https://doi.org/10.4271/770432.