Corvette-The Buyer and the Car

770432

02/01/1977

Event
1977 International Automotive Engineering Congress and Exposition
Authors Abstract
Content
The Corvette has just finished its most successful year. This has been a continuing trend over several years uninterrupted by oil embargo or recession and limited only by the number of Corvettes that Chevrolet could build.
What has made the Corvette such a phenomenal success in the marketplace? This paper gives insight into this question by exploring important factors in the car-buyer relationship. It is expected that this insight can be used as a guide to future product decision making.
Meta TagsDetails
DOI
https://doi.org/10.4271/770432
Pages
8
Citation
McLellan, D., "Corvette-The Buyer and the Car," SAE Technical Paper 770432, 1977, https://doi.org/10.4271/770432.
Additional Details
Publisher
Published
Feb 1, 1977
Product Code
770432
Content Type
Technical Paper
Language
English