Contradictions of Automotive NVH and TRIZ Tools for Innovative Problem Solving

Balance towards various Vehicle attributes often faces design contradictions, particularly in Noise, Vibration, and Harshness (NVH) optimization. Traditional approaches rely on trade-offs, but TRIZ (Theory of Inventive Problem Solving) offers a structured methodology to resolve contradictions innovatively. This paper presents TRIZ-based solutions for 2 key NVH challenges: (1) exhaust systems requiring noise reduction while maintaining low engine back-pressure, (2) engine mounts requiring both softness for vibration isolation and hardness for durability & vehicle stability, By applying TRIZ principles such as separation, mechanics change, etc. and using Thinking Tools such as thinking in time & scale, novel solutions are proposed to achieve superior performance without traditional compromises. These case studies demonstrate how TRIZ enhances automotive NVH refinements by enabling systematic innovations. This also explores benefits of Frugal Engineering for profitable launch of new vehicles in the market without sacrifice of customer satisfaction. At the same time, new innovative solutions are generated using past-present-future prediction models.