Consumer Response to Fuel Economy Information - Alternative Sources, Uses, and Formats

Abstract

As part of a cooperative project with the Environmental Protection Agency the Department of Energy has conducted an analysis of consumer response to fuel economy information. The study examined consumer needs and level of understanding, alternative formats, fuel economy information in advertising and alternatives to the current Mileage Guide and Fuel Economy Label. The study techniques included a review advertising in the media, interviews with auto manufacturers' advertising departments, consumer surveys and focus group discussions with consumers and auto dealers.

This paper presents the major quantitative and qualitative results with emphasis on (1) how the current Federal Fuel Economy Information Program fits into the overall fuel economy picture and (2) what kind of changes to the program could improve its effectiveness or reduce its cost.