850339: Consumer Motivation Versus Market Segmentation - Technical Paper

Event: SAE International Congress and Exposition

Authors

Ellen I. Metcalf

Arthur D. Little, Inc.

Abstract

Content: How to use an integrated team, market segmentation, and selected analytic techniques to translate consumer needs into future products.

Meta Tags

Topics: Needs assessment

Affiliated or Co-Author: Arthur D. Little, Inc.

Details

DOI: https://doi.org/10.4271/850339

Citation: Metcalf, E., "Consumer Motivation Versus Market Segmentation," SAE International Congress and Exposition, Detroit, Michigan, United States, February 25, 1985, https://doi.org/10.4271/850339.

Additional Details

Publisher: SAE International

Published: 2/1/1985

Product Code: 850339

Content Type: Technical Paper

Language: English