Consumer Motivation Versus Market Segmentation

850339

02/01/1985

Event
SAE International Congress and Exposition
Authors Abstract
Content
How to use an integrated team, market segmentation, and selected analytic techniques to translate consumer needs into future products.
Meta Tags
Topics
Affiliated or Co-Author
Details
DOI
https://doi.org/10.4271/850339
Pages
28
Citation
Metcalf, E., "Consumer Motivation Versus Market Segmentation," SAE Technical Paper 850339, 1985, https://doi.org/10.4271/850339.
Additional Details
Publisher
Published
Feb 1, 1985
Product Code
850339
Content Type
Technical Paper
Language
English