850339: Consumer Motivation Versus Market Segmentation - Technical Paper

Event: SAE International Congress and Exposition

Authors

Ellen I. Metcalf

Arthur D. Little, Inc.

Abstract

Content: How to use an integrated team, market segmentation, and selected analytic techniques to translate consumer needs into future products.

Meta Tags

Topics: Needs assessment

Affiliated or Co-Author: Arthur D. Little, Inc.

Details

DOI: https://doi.org/10.4271/850339

Pages: 28

Citation: Metcalf, E., "Consumer Motivation Versus Market Segmentation," SAE Technical Paper 850339, 1985, https://doi.org/10.4271/850339.

Additional Details

Publisher: SAE International

Published: Feb 1, 1985

Product Code: 850339

Content Type: Technical Paper

Language: English