Consumer Motivation Versus Market Segmentation
850339
02/01/1985
- Event
- Content
- How to use an integrated team, market segmentation, and selected analytic techniques to translate consumer needs into future products.
- Pages
- 28
- Citation
- Metcalf, E., "Consumer Motivation Versus Market Segmentation," SAE Technical Paper 850339, 1985, https://doi.org/10.4271/850339.