Consumer Acceptance of the Volvo Passive Belt System

Consumers' acceptance of and attitude toward a passive three-point belt system have been studied and evaluated in a personal interview investigation of 325 people. These participants were provided with the opportunity to try out the belt system in two demonstration cars-2-door and 4-door sedans. The method of selecting the respondents complied very well with the requirements of public representation. The results of the inquiry are presented in the full survey as related to driver, passenger, age, sex, etc.

The main question in the study-the convenience when entering or leaving the demonstration car-was very positively judged. The most frequent opinion on a 7-point evaluation scale was as high as 7 (most positive); the average value of 6.2-5.9 was given for wide- and half-open doors, respectively.