Challenges for Infotainment Expansion in Automotive Market

The automotive market is absorbing many technological innovations into its products. Mobile phones, pen drives, iPods, memory sticks and other electronic equipment and portable devices that provide entertainment and connectivity are dominating new vehicle features.

Infotainment expansion in the automotive market is facing new challenges to provide usability and comfort to customers inside cars. The storage of digital files and its application into new cars is the major issue; besides, the offering of entertainment, navigation, telemetry and connectivity to customers exceeds the current vehicle's electrical structure designed by OEM's engineering.

This article evaluates the current vehicle infotainment scenario, as well as the alternatives and new trends that may be applied to the automotive market in the next product generations.