Air Freight Pays Off in Profits

Distance and time were the two obstacles barring the achievement of the export marketing objectives of a young Australian company, Magna Alloys & Research Pty. Ltd.

The airplane and a unique use of air freight provided the solution to overcoming these obstacles. This paper shows how air freight was used as a marketing tool, the economics and operation of the company's air freight program, and the results achieved through the implementation of this program.