MSIL (Maruti Suzuki India Limited), India’s leading automotive manufacturer, offers a diverse range of SUVs (Sports Utility Vehicles) in its portfolio. Traditionally, SUVs are associated with an assertive stance and a commanding road presence; however, this bold design language often compromises aerodynamic drag performance. Over the past decade, demand for this segment has surged, while CAFE (Corporate Average Fuel Economy) regulations have become increasingly stringent. To address this growing market need, MSIL conceptualized a new SUV - Victoris - targeted to deliver best-in-class aerodynamic efficiency in MSIL SUV portfolio. This paper details the aerodynamic development process using CFD (Computational Fluid Dynamics) and full-scale WTT (Wind Tunnel Testing). Initially, the aggressive styling of Victoris negatively impacted drag performance. Strategic exterior surface refinements and integration of aero components enabled recovery of aerodynamic efficiency. Key interventions included redesigned front and rear bumpers, roof-end treatment, quarter spoiler profiling, bumper corner vents, and aero-cut alloy wheels. Victoris successfully retained its bold styling while meeting ambitious aerodynamic targets. The optimized aerodynamic silhouette comprising hood-to-windshield transition, roof contouring, backdoor spoiler, and side body profiling - along with underbody elements such as covers, strakes, and air curtains improved drag performance by 14% compared to the initial design. Achieving this improvement required significant shape modifications and aero part additions without compromising SUV identity. This paper explains how these measures were implemented and the resulting airflow characteristics.