MSIL (Maruti Suzuki India Limited), India's leader in automotive sector, has various SUVs (Sports Utility Vehicle) in its model lineup. Conventionally, SUVs are considered to have an aggressive stance with a bold on-road presence, and this bold design language often deteriorates aerodynamic drag performance. In the past decade, the demand for this segment has significantly grown, whereas the CAFE (Corporate Average Fuel Economy) norms have become more stringent. To cater to this growing market demand, MSIL planned for a new compact SUV - VICTORIS with targeted best-in-class aerodynamic performance. This paper illustrates the aerodynamic development process for the vehicle using CFD (Computational Fluid Dynamics) and full scale WTT (Wind Tunnel Test). During the initial stages, the bolder design of the VICTORIS deteriorated the aerodynamic drag of the vehicle. Styling exterior surface modifications and addition of new aero parts facilitated the recovery of aerodynamic drag performance. The front & rear bumpers, roof end profile, quarter spoiler profile, vents in bumper corners and aero cut alloy wheels served this purpose. In VICTORIS, the styling design language was retained while considering ambitious aerodynamic performance requirements. The aerodynamic silhouette consisting of hood-windshield transition, roof lining, optimized backdoor spoiler, side body profile etc. along with underbody aero-parts like underbody covers, strakes and air-curtains improved the aerodynamic efficiency in VICTORIS by 14% with respect to the initial design. To achieve this improvement in aerodynamic drag values, major technical counter measures in external shape and addition of aero parts while retaining the SUVs styling image were done. This paper illustrates how these changes were realized in the aerodynamic development process and the corresponding air flow phenomena.