A Study on Container Transportation Forecast of Jinzhou Port Based on Improved Logistic Model

To promote the development of bulk grain and container transportation at Jinzhou Port while enhancing port efficiency, this study investigates how to further improve the bulk grain container transportation method to increase market competitiveness. The aim is to propose new strategic ideas for expanding market presence and strengthening competitive capabilities. The paper presents the strategic objectives for the development of bulk grain container transportation at Jinzhou Port and conducts a comprehensive analysis of the internal and external environments of this transportation mode. This analysis facilitates the formulation of a detailed development plan and layout for current operations. Furthermore, the study proposes the necessary strategic positioning for the advancement of bulk grain container transportation, employing a logistic regression forecasting method to predict the annual throughput of bulk grain container operations at Jinzhou Port. Based on the forecasting results, the strategic objectives are redefined, and the selection and positioning of these objectives and key priorities are determined through the use of IFE and EFE matrices, thereby identifying new strategies and measures for port development.