A Review of the “Pugh” Methodology for Design Concept Selection

This paper explains the “Pugh” methodology for design concept selection and cites the benefits that the author has experienced from its use. It also describes some pitfalls one may encounter, ways to minimize them, and ways to maximize the benefits.

The author neither endorses nor advises for or against the use of this methodology as compared to other available methodologies.

It is assumed that the reader has some basic familiarity with the Pugh process as described by Professor S. Pugh in his book, Total Design-Integrated Methods for Successful Product Engineering.