1978 U. S. Automotive Service Market: How Large is Large?

The size of the 1978 automotive service market is the total dollars spent on car and truck repair and maintenance in 1978. The 1978 personal-use automotive service market is the retail dollars spent in 1978 on repair and maintenance for cars and trucks used primarily for personal transportation. Service market estimates in this report do not include body repair parts and body repairs. Bureau of Economic Analysis data indicate a personal-use service market, excluding do-it-yourself (DIY) service, of $36 billion. A similar estimate made by General Motors Research Laboratories, based on a large national survey of actual consumer expenditures, is $ 37 billion. The personal-use automotive service market, excluding DIY, is roughly 3/4's the size of the total automotive service market, based on data from the Motor and Equipment Manufacturers Association and Frost & Sullivan, Inc. A $47 billion personal-use automotive service market estimate for 1978 made by the National Highway Traffic Safety Administration contains assumptions resulting in an estimate that is about $10-$11 billion higher than other estimates in this report.