Technology Transfer: GM's Technology Transfer Methods

10VMIG09

10/28/2011

Authors Abstract
Content

Should a center focus on automotive technology transfer? Why is green technology transfer different? How are technologies currently deployed? How much does it cost - looking at a life cycle business case? What types of green jobs, community involvement, and investment opportunities exist - or should exist in Michigan? What is the process of innovation and commercialization, including intellectual property? Is there a need for a place to house new innovations?

Presenter
John J. Bradburn, General Motors LLC

Meta TagsAdditional Details
Published
Oct 28, 2011
Product Code
10VMIG09
Content Type
Video
Duration
00:15:41