Start-up Impact on the Industry: Eco-System and Business Model of Start-ups

Moderator - Tony Cannestra, DENSO International America Inc. Panelists - Julie Blumreiter, Clearflame Engines Inc. Jonathan Eckhardt, Univ. of Wisconsin Ross McKenzie, Univ. of Waterloo David Stout, Global Electronics Limited The role of startups in the commercial vehicle industry is evolving and important to continued innovation in the commercial vehicle industry. As the disruptive technologies from startups becomes more important in the development process, startups are being integrated into the OEM, Tier 1, Tier 2 ecosystem. These symposia will explore who the startups are, how they fit in the ecosystem, why they are important, what technologies are being innovated, and the industry response.