SAE TOMORROW TODAY UNPLUGGED - The Power Struggle Shaping Autonomous Trucking

With too many cooks in the kitchen, can innovation ever reach the road? In this Unplugged episode of SAE Tomorrow Today, host Grayson Brulte uses the culinary world as a powerful metaphor to explore one of the autonomous trucking industry's most pressing issues: who gets "veto power"? As startups challenge established OEMs and suppliers, questions around control, competition, and liability are shaping the future of commercial autonomy. Are legacy players protecting safety or their market position? And when disruptive newcomers refuse to back down, who ultimately determines the recipe for success? Tune in for a fresh perspective on the power struggles, partnerships, and industry dynamics that could define the next chapter of autonomous trucking. Have your own thoughts on this topic? We'd love to hear from you! Share your comments, questions and ideas for future topics and guests to podcast@sae.org. Don't forget to take a moment to follow SAE Tomorrow Today--a podcast where we discuss emerging technology and trends in mobility with the leaders, innovators and strategists making it all happen--and give us a review on your preferred podcasting platform. Follow SAE on LinkedIn, Instagram, Facebook, X, and YouTube. Follow host Grayson Brulte on LinkedIn, X, and Instagram.