SAE TOMORROW TODAY: Stellantis Talks Software Defined Vehicle Strategy

How does a company like Stellantis decide what new technologies will go into each of its iconic brands? Whether its Chrysler, Dodge, Jeep, Fiat or Maserati, a common software platform differentiated by brand ensures Stellantis has a global approach alongside the ability to customize each vehicle and tailor its technology based on language, regional requirements, etc. Armed with lessons learned from the recent semiconductor shortage and direct engagement with the start-up community, Stellantis is enhancing the performance of its software defined vehicles with proven best practices and strategic partnerships. We sat down with Steve Rober, Senior Vice President, Global Head of Automotive Research and Advanced Engineering, to discuss how Stellantis is applying new technology across its legendary brand line-up.