SAE TOMORROW TODAY: Making the Future Exciting: Magna Energizes Industry Approach to Tomorrow

Tom Rucker, President of Magna Powertrain, has big plans for the future. "We can bring sustainable mobility for everything and everyone," says Rucker. These may seem like enormous goals - but so is the potential payoff. Canada-based Magna International is chasing those opportunities for equitable access to sustainable transportation hard, innovating at scale. As the world's third-largest largest auto supplier, the largest independent supplier of transmissions, and a self-proclaimed "64-year-old startup," Magna is poised to lead in an industry undergoing "the most radical transformation in its history." Rucker's enthusiasm is obvious when he talks about the innovative product roadmap that has positioned Magna to continue its market leadership as the world shifts from internal combustion engines to hybrid and electric autonomous vehicles. It's a path designed with maximum flexibility to navigate market trends, consumer preferences, legislative demands, the uncertain pace of EV infrastructure development, and supply chains buffeted by commodity shortages, geopolitical pressures, war, and other forces. With its global scale, longstanding customer and supplier relationships, and entrepreneurial drive, Magna has not only adapted, but thrived in mobility's fast-changing environment. "The auto industry is fun and exciting and future-oriented. The opportunities with electrification and automation are endless," Rucker says. Game on.