SAE TOMORROW TODAY: Building Safer AVs with ISA and HD Map Technology

More than 35 years ago, HERE Technologies created the first digital map. Today, they are the world's leading location platform company with a global footprint across 52 countries. The HERE HD Live Map recently launched on the BMW 7 Series in the US and Canada helps the vehicle reach SAE Level 2+ (ADAS) at 80 mph. This means the car can be driven hands-free on interstates and highways. The only condition is that drivers must stay focused and be ready to take control if necessary. Last summer, Intelligent Speed Assistance (ISA) became mandatory in new vehicles in the EU thus requiring the legal speed limit to be visible to drivers at all times. In response, the HERE ISA Map provides accurate speed limit information by informing drivers of the speed limits on the roads they are driving, warning them if they are exceeding the speed limit, and can even be programmed to prevent them from going over the speed limit. We sat down with Philip Hubertus, Director of Product Management, Driver Assistance & Automated Driving Maps, and Kristin Thompson, Project Manager, to discuss HERE Technologies' HD Live Map and ISA technology, its adoption around the globe, and the future of autonomous driving.