SAE TOMORROW TODAY: BMW Geniuses: Revving Up the Customer Experience

At BMW Centers all over the world, product experts are a customer's new co-pilot. BMW Geniuses work to bridge the gap between complex engineering and the consumer experience not only to make more sales, but to create a loyal and more educated user base. BMW Genius Manager and "Chief Happiness Officer" Johnny Mizik from A&L Motor Sales joins the podcast to share the ins and outs of the new BMW shopping experience.