SAE TOMORROW TODAY - Why the Biggest Challenge for SDVs Isn't the Technology

Software-defined vehicles (SDVs) are transforming the automotive industry ... but are OEMs focused on the right priorities? With over 35 years of award-winning automotive software expertise, Elektrobit's comprehensive SDV ecosystem empowers OEMs, Tier 1s, ODMs and Big Tech to build future-ready solutions with speed and confidence -- driving faster innovation and seamless integration across the vehicle lifecycle. Listen in as we sit down with Dr. Moritz Neukirchner, Head of Cross-Portfolio Growth and Alliances, to discuss how automotive operating systems are reshaping the future of mobility and why software is becoming the defining factor in vehicle innovation. From over-the-air updates and AI-defined vehicles to open-source software, you'll learn why many OEMs are rethinking their SDV strategies after years of overambitious goals. This conversation also explores why organizational change, not technical capability, is now the biggest hurdle to building scalable, customer-focused SDVs. If you're interested in automotive OS, AI, SDVs, or the future of vehicle architecture, this episode offers an insider's perspective on where the industry is headed next. We'd love to hear from you! Share your comments, questions or ideas for future topics with Grayson on Twitter or send them to podcast@sae.org. Follow SAE on LinkedIn, Instagram, Facebook, Twitter, and YouTube.