SAE TOMORROW TODAY: The AV Industry Has a Messaging Problem

Autonomous vehicles are economic engines that will increase safety, create jobs, and boost consumer spending. The problem is many people don�t think about them that way. Despite the negative backlash on automation and autonomy, 75% of the global public trusts the technology sector, a 1-point increase year-over-year, according to the 2023 Edelman Trust Barometer. The trust is there, but the AV industry needs to work on the messaging to help consumers realize that autonomy can improve their lives and create jobs. Join Grayson Brulte, Host of SAE Tomorrow Today, as he discusses the current sentiment around AVs and how we can change the public�s mindset by highlighting the positive benefits this technology will bring to us all. Have your own thoughts on this topic? We�d love to hear from you! Share your comments, questions or ideas for future topics with Grayson on Twitter or send them to podcast@sae.org.