SAE Eye on Engineering: Ford's Hundred-Grand Pickup

Ford's announcement that it will offer a 2018 pickup truck that costs nearly $100 thousand was not surprising. In this episode of SAE Eye on Engineering, Editor-In-Chief Lindsay Brooke looks at the trend toward premium pickup trucks.

SAE Eye on Engineering also airs Monday mornings on WJR 760 AM Detroit's Paul W. Smith Show. Access archived episodes of SAE Eye on Engineering.