Realizing Customization and Personalization through Vehicle Connectivity

Connectivity, software and services are the key elements that will define the next-generation vehicle experience. Drivers are being provided new innovative solutions that seamlessly integrate their online digital lifestyle into their vehicle environment, enabling automakers increased opportunity for brand differentiation, while giving drivers the ability to personalize their vehicles down to an individual level.

Presenter
Niall T. Berkery, Cross Country Automotive Services