Alternative Powertrains: Demand Side Risk and Reward, Stephen Popiel

The supply side influences on the development and sales of HEVs and PHEVs such as CAFE, and ZEV are well known, the supply side influences less so. This presentation gives the consumer perspective on HEVs and PHEVs ? what do consumers see as the strengths and weaknesses of the electrification of the fleet and what can the industry do to mitigate consumer risk.

Presenter
Stephen Popiel, Synovate Motoresearch